The Nyman Group

Services

Tailored Service.

Areas of Practice

 

Market Analysis

  • Demographic Research

  • Competitive Environment

  • Market Niche

CONCEPT DEVELOPMENT

  • Size

  • Scope

  • Format

  • Seats/Bar/Back of the House

  • Theme or Point of View

  • Style

  • Menu Direction

  • Price Point

  • Character

UNIFORM SELECTION

  • Select Source of Supply

  • Select Uniform

COST CONTROLS

  • Recommend Systems

  • Set up Controls

product supply

  • Local Suppliers

  • Special Sources

  • Product Lists

  • National Supplier

TRAINING

  • Manuals

  • Floor Maps

  • Materials and Support

  • Hands on Training

  • Ongoing Development and Supervision

PUBLIC RELATIONS

  • PR Planning

  • Campaign Development

  • Messaging & Positioning

  • Press Release and Media Kit Development

  • Media Resources

  • Media Training

  • Selection of PR Company

  • Specialty Merchandising

  • Advertising Supervision

  • Promotions Development

 

Entertainment & Programming

  • Directional Guidance

  • Calendar & Overall Plan Development

  • Contractual Reviews & Relationship Establishment

  • Talent Buying & Overall Venue Programming

  • Marketing Opportunities & Sponsorships

  • Market Survey/State of the Industry

  • Liaise, Source & Recommend AV and Production Partners

  • Experience Creation

DESIGN DEVELOPMENT

  • Architect/Designer Selection

  • Design Direction

  • Kitchen Planner Selection

  • Kitchen Design and Planning Direction

EQUIPMENT AND SMALLWARES

  • Kitchen Smallwares

  • Equipment Selection

  • Furniture Selection

FINANCIAL PLANNING

  • Capital Budgeting

  • Sales Forecasting

  • Cost Planning

  • Pro Forma

OPERATIONAL PROGRAMMING

  • Purchasing System

  • Storage System

  • Service Style/Techniques

  • Greeting and Seating

  • Reservation Policy

  • Beverage System

  • Quality Control; Food, Beverage, Service

  • Management and Entertainment

  • Music and Entertainment

  • Hours of Operation

  • Maintenance

  • Adherence to City/State/Local Codes

  • Scheduling

STAFFING

  • Job Descriptions/Profiles

  • Staffing Charts

  • Hiring Schedules

  • Hiring

PRE-OPENING

  • Planning of All Events

  • Scheduling All Activities

  • Supervision of Training

on-GOING

  • Continual Operational Supervision

operational review

  • Purchasing

  • Receiving

  • Storage

  • Production

  • Costing

  • Inventory

  • Service

  • Training

  • Menu Positioning

  • Concept Positioning

PRINTED MATERIALS

  • Graphics Direction

  • List of Required Products

  • Recommend Sources

REVENUE CONTROL

  • Recommend System

  • Set up Controls

Time Scheduling of Entire Project

  • Menu

  • Preliminary Menu Selection

  • Complete Development

  • Pricing

  • Special Merchandising

  • Recipe Support

  • Product Lists

  • Tastings

  • Plate Presentation

  • Plate Photography

  • Beverage Menus

  • Wine List Development

  • Cover/Printing/Presentation

SERVICEWARE SELECTIONS

  • China

  • Glassware

  • Flatware

  • Tabletop

  • Linen

  • Accessory Items

  • Holloware

  • Quantities

  • Purchasing

OPENING

  • Hands On Supervision

  • Operational Support and Supervision